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Creativity exists in each one of us. We just need to learn the processes that unlock it.
One of the leading voices in content marketing, Melanie Deziel creates and teaches systems that help individuals and teams access their creativity and optimize their creative processes, so they can create content more efficiently and generate more innovative ideas.
Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc’s 35 US magazines, Melanie is frequently named on as a top influencer, expert, and person-to-follow in marketing, and is tapped to judge industry awards. She’s served 30 of the Fortune 100 (so far) in a quest to help the world be more creative and tell better stories.
Melanie approaches speaking as an educator, believing it’s her role to ensure attendees walk away with inspiration and new ideas, but also clear and memorable next steps to turn that thinking into action. She’s been hired by two universities to develop post-graduate marketing curricula, has taught as an adjunct professor for three different colleges, and her books are actively being used as the text for college courses in marketing, advertising, communications, and branding around the country.
Aiming to be equal parts educational, encouraging, and entertaining, Melanie weaves humor and relatable anecdotes throughout her performances and thrives on the energy that comes with live audience interaction and crowd-work.
In a court of law, we’re required to provide evidence for our claims, but in business, we don’t always share adequate proof that validates the claims we make. Content can be the perfect antidote to the “because I said so” claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.
Whether you’re leading an enterprise content team, or serving as a content team of one, we’re all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money, and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It’s time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.
Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” as well as “Prove It: Exactly How Modern Marketers Earn Trust” and the co-founder of The Creator Kitchen mastermind for creatives.
Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc’s 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.
Melanie’s passion for teaching creativity and content processes extends to academia. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts, including NYU, Syracuse, Temple and the University of Connecticut’s Werth Institute of Entrepreneurship and Innovation.
In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards.
