Claire Dowdall is a speaker and brand strategist who helps professionals and organisations build brands people believe in.
As Director of Brand at Exactly What to Say, the global movement founded by Phil M Jones, she has spent almost a decade shaping one of the world’s most trusted expert brands – now represented by more than 60 Certified Guides across the US, UK, and Canada.
Her work sits where influence, identity, and language meet. Claire helps leaders and teams evolve beyond founder-led or corporate-controlled messaging to build human brands that scale through people.
She is the creator of The Come With Me Method, a story-led strategy for visibility and influence that helps professionals be seen, trusted, and easy to recommend. It’s built on one simple belief: brands grow fastest when humans lead the way.
Claire also brings insights from the National Conversations in the Workplace study, helping professionals communicate with clarity, confidence, and credibility in the moments that matter most.
On stage, she doesn’t teach branding as theory. She shows what it looks like in practice – from inside the engine room of one of the most trusted business communication brands in the world.
The strongest brands don’t shout for attention. They earn belief.
This keynote explores how human connection has become every organisation’s greatest competitive advantage. Drawing from her experience scaling Exactly What to Say into a global movement, Claire shows how trust grows when individuals are empowered to lead with story, language, and authenticity.
The Human Brand reframes branding as a human strategy, proving that when people lead the way, brands grow faster.
Every brand starts with a message. Real growth happens when people inside the business can carry that message forward in their own way.
This session shows why developing professional brands for leaders and teams is a strategic advantage. When people are visible, credible, and trusted, they extend the organisation’s reach and reputation.
Grounded in real-world examples from Exactly What to Say, this session shows how professional branding strengthens culture, expands influence, and builds collective credibility.
A brand needs more than awareness. It needs energy.
This keynote explores how human stories create the kind of momentum marketing can’t buy. Claire shares how to move from recognition to advocacy by turning employees and leaders into genuine champions of the brand.
When people feel part of something bigger, the brand grows stronger, faster, and with greater trust.
Claire Dowdall is a bold, straight-talking speaker and brand strategist who helps experts, leaders, and sales professionals turn trust into traction. She is the creator of The Come With Me Method, a story-led strategy for visibility and influence that helps people be seen, trusted, and easy to recommend.
As Director of Brand at Exactly What to Say, she has spent nearly a decade shaping one of the world’s most trusted business communication brands alongside bestselling author Phil M Jones. Her work spans brand strategy, positioning, content, and speaker development across a global network of professionals and partners.
Known for her sharp insight, energy, and sense of humour, Claire doesn’t teach branding from theory. She builds it in real time – inside the engine room of a global movement – showing what happens when people lead with honesty, confidence, and a little bit of edge.
