Claire Dowdall is the Director of Brand at Exactly What to Say, the global movement created by bestselling author Phil M Jones. She has spent nearly a decade building the EWTS brand into a worldwide platform, now represented by more than 50 Certified Guides across the US, UK, and Canada.
Claire’s work sits at the intersection of influence, identity, and language. She is best known for helping leaders and organizations evolve beyond founder-led identities to build brands that scale by equipping their people to become trusted professional brands in their own right.
She is the creator of The Come With Me Method, a story-led strategy for visibility and influence. This framework shows professionals how to be seen, trusted, real, and invitational – strengthening reputation, building trust, and creating opportunities inside their organization, across their industry, and beyond.
Claire also draws on insights from the National Conversations in the Workplace research study to help professionals sharpen their communication skills and gain a conversational edge. By understanding the real fears, pressures, and expectations shaping workplace communication today, she equips individuals and teams to lead with clarity, earn trust faster, and navigate conversations that drive results.
On stage, Claire doesn’t teach theory. She shows what it looks like to build a brand people believe in, contribute to, and carry forward. Her insights come not from the sidelines but from actively scaling one of the most trusted business communication brands in the world.
Every great brand starts with a message. But lasting impact comes when people inside your organization can carry that message forward in their own unique way.
This keynote explores how building professional brands for your leaders and teams isn’t vanity – it’s an advantage. When your people are seen as credible, visible, and influential in their own right, they strengthen the organization’s reputation, create new opportunities, and extend your reach.
Grounded in real-world examples and the growth of Exactly What to Say into a global movement, this session shows how to turn your people into your most powerful brand ambassadors.
The words you choose shape the brand people remember. But when every leader and professional in your organization has their own style, consistency can break down fast.
This keynote shows how to give your people the tools to communicate with clarity and confidence so that their professional brands align with, and amplify, the company brand.
Your people already have influence. This session helps them use it in a way that strengthens your organization’s brand at every level.
A brand doesn’t just need recognition – it needs energy. The fastest way to create it is through your people.
This keynote reveals how professional branding unlocks momentum inside and outside your walls, turning employees and leaders into advocates others want to follow.
When your people feel like they are the brand, they don’t just represent it – they multiply it.
Claire Dowdall is a speaker, strategist, and brand director helping experts, leaders, and sales professionals turn their message into momentum. She is the creator of The Come With Me Method, a story-led strategy for visibility and influence that helps people be seen, trusted, and easy to refer.
As Director of Brand at Exactly What to Say, Claire has played a key role in building one of the world’s most trusted business communication brands. Her work spans brand strategy, content, positioning, and speaker development across a global network of professionals and partners.
Claire is known for her clarity, energy, and no-nonsense insight. She doesn’t teach branding from the sidelines. She shows what it looks like to lead from inside the engine room of a movement. Whether speaking to corporate leaders, sales teams, or individual experts, Claire’s sessions help people show up with more confidence, clearer messaging, and a reputation that opens doors.
